Setting up Versions on a product
Versions can help you:
- sell multiple formats of the same product (for example, an ebook in MOBI, EPUB, and PDF formats, or a video in 1080p, 720p, and 360p resolutions),
- structure a digital product with multiple tiers, each tier offering a different combination of files,
- sell software with different license levels,
- offer an additional service on top of your digital product,
- or sell physical products, like a piece of clothing, in different sizes or styles.
How to set up different versions of your product
To get started, go to your Products dashboard and select the product you’d like to add different versions of. Then, scroll down to Versions and select Add a version.
The version name will be the name of the category that customers are choosing from. For example, if you’re uploading several different file types, the version name will be “File type” or “Choose a file type”. Then, add options for each specific file type, for example, PDF, ePUB, or Mobi.
You can also add an additional price to an option by typing the value in the Additional Amount field. This will allow you to create tiered pricing levels.
If there is only a limited quantity of a particular option, enter the amount in the Quantity field.
When setting up versions, keep in mind that unless you include a "none of the above" option, your customers must choose a version.
Also keep in mind that you won't be able to delete versions of your product after a sale of that version has been made (however, you will be able to edit the version's name and what files are included). This is because customers who’ve already purchased a version of your product need to be able to access the files attached to that version. If you delete the version, they won’t be able to do so. If you do want to make a version unavailable to future customers, you can limit the Quantity to 0. This way, customers will no longer be able to select this version when making a purchase.
Using versions to sell coaching/services
You can use versions on digital goods to sell additional services with your products.
For example, if you are a coach or instructor, and you are selling an e-book on Gumroad, you might want to offer your customers the option of a personal two-hour coaching session on top of the e-book purchase. In order to do this, you would:
- Create the product as a standard e-book
- Go to the Options tab of the product
- Click Add a Version
- Type "2 Hour Coaching Session" over Category Name
- Add two options — Yes and No
- For the "No" option, leave the price as "0," because you are not adding to the price of the product. Add the corresponding price for the "Yes" option.
- Click Save changes
Your Versions section will now look like this:
Customers will now have to choose a version before they buy the product. If they do not choose a version, they will not be able to proceed to the payment form.
There is no way to "pre-fill" a version for your customers if you are directing them to the payment form through a hyperlink.
Versions for physical products
For physical products, versions allow you to create multiple variations of an item without having to actually set up new Gumroad products. For example, if you are selling a T-shirt design that comes in different colors and sizes, use versions to allow your customers to choose their exact desired T-shirt.
Go to your Products tab and select the physical product to open its edit page. Scroll down to Versions and click Add a Version. Type the category name (e.g., “Color”, “Size”) and the available options (e.g., “Red”, “Blue”, or “Medium”, “Large”). When you’ve added all the options you’d like, click Show Corresponding SKUs. This will automatically create a unique SKU number for every possible combination of versions.
If you have a limited quantity of a certain version in stock, you can record that amount in the Quantity field. If you’d like to charge extra for one of your versions, you can enter the additional cost in the Additional Amount field.
Click Edit SKU to copy the SKU number to your dashboard, or enter a custom SKU. When you’re finished, click the green checkmark.