Adding a Product

How to add a product

To add a product, click Products in the navigation bar. This is where a list of all the products you add will be kept. To get started, click Add a product and select either a Classic (this includes both Digital and Physical Products), Pre-Order, or Membership Product.

To see the purchase experience of various types of products, check out our Help Center Gumroad account

Choose a name

Your first step in adding a product will be choosing its name. We recommend being descriptive with what you call your product so that customers can get a sense of what they'd be getting right off the bat. Good names are generally specific and have something to do with you as a creator, or reference something familiar to your followers. It's best to stay away from overly generic or simplistic names for your product.

Here are some examples:

Good names Bad names
Beginning iOS 8 Programming with Swift My book
Nat & Alex Wolff - Throwbacks (Digital Album) My new song about butts!

You should now set the currency for your product. Click the currency sign to scroll through your options. Just remember that all charges are finalized and processed in USD ($).

Setting a price

Products can be free or as much as $5,000 (USD). If you need to set your prices higher, contact the support team at Gumroad by sending us an email at You can also let customers pay whatever they want for your content using our pay-what-you-want feature. Just add a '+' to a product's minimum price (for example, “$5+"). Buyers will be able to pay that amount or more! 

To give away a product for free, you can set its price to '$0+'. Your customers won't have to enter credit card information if they choose to purchase the product for free, and you won't be charged our fee. The largest size a product priced as '$0+' can be is 250 MB. 

Describe your product

Adding a description gives your customers more insight into what you're selling and why. The best descriptions provide specific details about the product and why you've decided to dedicate your time to making it. You can also stylize your description, add hyperlinks, upload media, and even add tweets in there!

Set a thumbnail for your product

You can have a distinct image to be your product's thumbnail. These will show up on customer libraries (web and mobile), Gumroad Discover, and–most important–your profile page! This way you can have a cover (see below) that sells your product effectively and have a thumbnail that represents it well in a browsing context. Yay!

Add a cover image

The cover image is the first thing that people will see when they open your product. It's a great way to add visual personality to your product and offer a preview of what's to come. You can create a preview of up to 8 images or video files. You can also embed a preview from an external website like YouTube or Vimeo.

Products with covers convert at more than 2 times the rate of products without them. And video covers convert at 2 times the rate of images! 

For instructions on creating perfect previews, check out our guide to cover images.

Add your files

Scroll down to Content on the Product page to upload your files. You can add as many files to a product as you like. You can upload your files from your computer, files you've already uploaded to Gumroad, from Dropbox, or even add links to external pages that will show up as a separate file-item in the customer's download page.

Please note! Memberships, Pre-Orders, and Physical products are not required to have files when you create them. 

Make sure you are using a browser supported by Gumroad before uploading.

If you're selling a package or collection of multiple files, you can upload them after you've selected your first file and clicked 'Add'. Upload as many files as you want. 

You can add your products to a folder too by clicking " Add folder" then give the folder a name (which you can edit any time): 

You can then click and drag files into that folder. If you accidentally drag the wrong file into the folder, simply drag it to a lower file in the stack. 

Adding descriptions for each file

Just like how you can give a description to your product overall, you can give descriptions to each file within the product. Descriptions per file can be useful for explaining supported devices and software or otherwise helping your audience understand how to use your product. 

Once you've uploaded your file, hover over the file name in the Content section and look for a pencil icon to the right. Clicking on that icon will roll open a drawer where you can change name of the file and give it a description.

After adding a description, click the 'Check' icon and you're done! Don't forget to save the product using the save button in the upper-right corner of the page.

Your audience sees this description next to the file in their library.

At the moment, the description only appears on the web version of the library, not the libraries on your customers' mobile apps, but adding this feature to mobile is on our roadmap.

Custom Delivery

If you'd prefer to handle delivery of your own products, just click on the "Redirect to a URL after purchase" button in the Content section and provide the URL there. This option is our custom delivery product, which allows you to send customers to a URL of your choice after a successful purchase.

Supported file types

Gumroad supports all file types, but the largest single file you can upload is 16GB.

Remember, you can add as many files as you want to a single product. If you'd like to make sure your file is compatible with a certain device, we've created a handy reference list for you. Please note this list contains files supported out of the box without plugins or extensions.


You can even connect your product with external services like Circle if you wish to automatically invite customers of this product to a community platform. We've provided more details about this feature here.


If you want your customers to be able to choose from a few different versions of this product, for example, 

Version A: $5 - "The Simple, Sleek Package" which contains a PDF file 
Version B: $7.50 - "The Premier, Prodigious Package" which contains a PDF file and a video 
Version C: $10 - "The Master, Magnificent Collection" which contains a PDF, 2 videos, worksheets, and an alluring headshot of yourself

then, you can start creating those different versions by clicking Add a version under the Versions section.


  • Clicking the Generate a unique license key per sale toggle will issue a unique license key to each customer who purchases your product. You'll find this setting in the "Content" section of the product's edit page.
  • Click the Limit product sales toggle to set a maximum quantity of sales. 
  • Allow customers to choose a quantity: This will allow your customer(s) to purchase multiple copies of the product if they wish to.
  • Publicly show the number of sales on your product page: Enabling this toggle will show the  number of sales (not revenue) to your audience on the product's page. Please note that this sales number will not any free downloads ($0 sales), fully refunded sales, or disputed sales not won.

Test it and publish

To see what your customers' experience is like, run a test purchase. Once you're happy with everything, click Publish and make it live.

You can always make changes to your product and its page at any time by clicking on the product in the Products menu.

More customizations

Gumroad offers you a variety of ways to customize your product. Learn more about customizations and styling your products.

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