Posts lets you keep your audience engaged in your creator story. Free users on Gumroad can post up to four times a month, while those who upgrade can post as many times as they want. 

To create a post, go to your Posts dashboard in your top navigation bar. Here, you’ll see a list of all your published and scheduled posts. To create a new post, click New post in the top right corner.

Audience and Channel Selection

On the left, you can select your Audience. You can send your post to your followers, to your customers, or to everyone

If you choose to send a post to your followers only, you can further narrow down that audience by products they have bought, not bought, and a date range. This allows you to target a more specific group of followers, for example, followers who have never bought any of your products, or only your newest followers! 

If you choose to send a post to your customers only, you can refine that audience by selecting only customers who have bought a specific product, customers who haven't bought a specific product, customers who have paid more or less than a specified amount, the date range in which they became customers, or even their location. You can also refine by versions, variants, or tiers

Once you’ve narrowed down your audience, you’ll choose your Channel. You can choose to send it as an email and/or to create a post on your Gumroad profile. 

Creating your Post

Next, write your post and give it a title.

You can add a call-to-action button to your post as well as upload files. 

If you'd like to add a photo, simply click on the line you'd like the photo to be placed, and a photo icon will appear. You can click on it to upload a file and add it to your post.

Preview and Publish

We're almost done, but before finally hitting that "Send" button, its probably a good idea to see for yourself what the actual mail will look like to your audience in their mailbox. 

Enter the " Preview" option. Clicking on the preview button sends the post to your own email ID. So click the button and head on to your mailbox to make sure everything looks fine and dandy. Found a typo? No problem, you can come back to edit your post. 

When you’re happy with your post, hit the Publish button in the upper right hand corner (if you are sending your post as an email only, this button will say Send instead). Then, you can either choose to Publish now, or schedule your post to be published on a future date.

If you want new followers or customers to be sent a post that was published before they had signed up for your updates, just go to the Customers dashboard, select their name, and then click Emails to send them any updates they’ve missed.

Happy posting!

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