Following

Growing your following

A follower on Gumroad is someone who you can send email notifications or updates to through your Posts dashboard. A follower may or may not be your customer yet. 

To see all of your followers, simply go to www.gumroad.com/followers, where their email addresses are listed. 

To see how your

You can grow your following  without creating a product, and your followers don't need to create Gumroad accounts to learn about what you're up to. By creating and sharing your profile, you are building a following for all future Gumroad posts and product launches.

Getting to your profile

Your profile is the landing page for your followers and future customers. All you need to create one is a Gumroad account and a username

To get started, log into Gumroad and first check that you have a username set up in your Settings. You can change your username at any time here. When you edit your username, the URL for your profile will change. 

Click the link in green to view your profile page, or click  Profile in the navigation bar to edit it. 

If you're just getting started on Gumroad and don't have any published products, your profile will look something like this:

Once you start adding products on Gumroad, they'll also show up on your Profile, like this: 

Customizing your profile page

You can use your profile to build your following as you're getting started and to showcase your products as you create them. 

To edit the text in your name or bio, simply click the text and start typing. If you want to change your profile picture, click Profile picture in the top bar and upload a new image.

Styling your pages

By clicking Style at the top of the page, you can customize your profile by selecting a highlight color scheme or add custom CSS. With custom CSS snippets, you can change the color, size, or existence of your profile page's text, manually resize your products, or alter the layout of the page. 

In case you need help with CSS, please check out Gumlane - A free platform to help anyone create a branded Gumroad theme, by Noah Buscher.

Be sure to click Save changes when you're happy with your profile page. 

Embedding your follow form on your website

If you want to get people to follow you without sending them to your Gumroad page, you can embed your signup form onto your own website.

From your profile, click Follow form and then click the copy-to-clipboard icon to copy the HTML code.

You'll need to be able to edit the raw HTML of your web page to add the form. Please check your sitebuilder's help documentation to assist you with this. 

When you paste the HTML code, you'll be able to edit the attributes (such as color, wording, font types, and size) to better fit into your site's theme.

Sending posts to your followers

To send out a post to your followers, you can either:

1. Click Email under Lifetime followers on your Following Dashboard.

2. Go to your Posts dashboard and click New post.

Under Audience, you can choose to send this post to your Followers only, to your Customers only, or to Everyone. You can also choose several other parameters to narrow down your target audience even further. Learn more about Posts

Write your message, upload as many files as you like, and choose to publish now or schedule for a later date. 

Using workflows to keep followers engaged

Make sure your new followers receive an email from you as soon as they subscribe by creating a Workflow. Workflows are a series of automated emails that are sent to your followers relative to the time they sign up.

Access your workflows tab in your Customers dashboard. Click the green New workflow button to start a new workflow. Give it a name (only you will be able to see this), then select your Audience (in this example, Followers only).

Click Add, then Add email to add your first message. If you want your followers to receive the message immediately after they follow you, set the timing of the first email to 0 hours after follow

If you want the workflow to be sent to new followers only, click the Only send to new followers checkbox under the Content box. If this box is unchecked, the workflow will be sent to all previous followers.

You can test out what timing, subject lines, or offerings work best with workflow email analytics. On your Workflows tab, you'll be able to see your open and click-through rates. Learn more about workflows

Managing your following

On the Following dashboard, you can import a CSV of contacts to add to your Gumroad followers list, or export a CSV of your existing followers. Simply click the Import and Export icons next to the dropdown date menu. 

Importing

If you have existing followers from another mailing list, you can import them into Gumroad and contact everyone in the same place. Just click the Import button on the Following dashboard, then download the template CSV. 

Note that the only way you can properly import an existing list of followers is to upload the template CSV with the header intact. You cannot alter the header in any way -- just add all the email addresses of your followers in the 2nd row, beneath the Email header. 

Exporting

Click the Export button to export a CSV of your followers, from the specified timeline that you have selected. The CSV will contain the followers' email addresses and the date that they began following you. 

If someone chooses to unsubscribe, they will be automatically removed from your followers list. 

Viewing and Deleting

You can view the email IDs of all your followers and the date that they followed you on the Followers page. You can also access the page by first clicking on "Audience" on the vertical nav menu, and then "Followers" on the subnav menu. 

If you wish to delete a follower from your list, simply click on their name and then delete them from the right-vertical menu that pops-up. 

Want to learn more? 

Check out the Gumroad Community - where you can pick the brains of fellow creators about building a following. Or join Gumroad University, where we're constantly dropping helpful nuggets like this:

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