Growing your following
A follower on Gumroad is someone who you can send email notifications or updates to through your Posts dashboard. A follower may or may not be your customer yet.
You can grow your following without creating a product, and your followers don't need to create Gumroad accounts to learn about what you're up to. By creating and sharing your profile, you are building a following for all future Gumroad posts and product launches.
Getting to your profile
Your profile is the landing page for your followers and future customers. All you need to create one is a Gumroad account and a username.
To get started, log into Gumroad and first check that you have a username set up in your Settings. You can change your username at any time here. When you edit your username, the URL for your profile will change.
Click the link in green to access your profile page, or click Profile in the top navigation bar.
If you're just getting started on Gumroad, your profile will look something like this:
Once you start adding products on Gumroad, they'll also show up on your Profile, like this:
If you want to send your followers to a page without your products on it, you send them to your follow page. Your follow page lives at gumroad.com/username/follow. In other words, just add "/follow" to the end of your profile URL.
Customizing your profile page
You can use your profile to build your following as you're getting started and to showcase your products as you create them.
To edit the text in your name or bio, simply click the text and start typing. If you want to change your profile picture, click Profile picture in the top bar.
Note that you can use different messaging on your profile and follow pages. For example, you could use a more general bio on your profile (to target customers who are interested in your brand and products as a whole), while adding more specific details about an upcoming project on your follow page (to generate excitement around a specific product).
Styling your pages
By clicking Style at the top of the page, you can alter the theme, background color, and button color of your page. You can also choose to upload a background image or video.
For background images, the size of your image will scale depending on the device your customer is using, so using a large image will work best. The optimal size would be 1200 x 800 pixels at 72 DPI.
You can also upload a video file as your background. We recommend that you use only MP4 filetypes that are sized at 1200 x 800 pixels.
Change the call-to-action button by clicking the Follow form dropdown menu.
You can customize your page even further using custom CSS.
To view your profile from your customers' perspective, click the Edit/Preview toggle.
Be sure to click Save changes when you're happy with your profile page.
Note: Both your profile and follow pages will have the same styling.
Embedding your follow form on your website
If you want to get people to follow you without sending them to your Gumroad page, you can embed your signup form onto your own website.
From your profile, click Follow form and then click the copy-to-clipboard icon to copy the HTML code.
You'll need to be able to edit the raw HTML of your web page to add the form. Please check your sitebuilder's help documentation to assist you with this.
When you paste the HTML code, you'll be able to edit the attributes (such as color, wording, font types, and size) to better fit into your site's theme.
Sending posts to your followers
To send out a post to your followers, you can either:
1. Click Email under Lifetime followers on your Following Dashboard.
Under Audience, you can choose to send this post to your Followers only, to your Customers only, or to Everyone. You can also choose several other parameters to narrow down your target audience even further.
Write your message, upload as many files as you like, and choose to publish now or schedule for a later date.
Using workflows to keep followers engaged
Make sure your new followers receive an email from you as soon as they subscribe by creating a Workflow. Workflows are a series of automated emails that are sent to your followers relative to the time they sign up.
Access your workflows tab in your Customers dashboard. Click the green New workflow button to start a new workflow. Give it a name (only you will be able to see this), then select your Audience (in this example, Followers only).
Click Add, then Add email to add your first message. If you want your followers to receive the message immediately after they follow you, set the timing of the first email to 0 hours after follow.
If you want the workflow to be sent to new followers only, click the Only send to new followers checkbox under the Content box. If this box is unchecked, the workflow will be sent to all previous followers.
You can test out what timing, subject lines, or offerings work best with workflow email analytics. On your Workflows tab, you'll be able to see your open and click-through rates.
Managing your following
On the Following dashboard, you can import a CSV of contacts to add to your Gumroad followers list, or export a CSV of your existing followers. Simply click the Import and Export icons next to the dropdown date menu.
If you have existing followers from another mailing list, you can import them into Gumroad and contact everyone in the same place. Just click the Import button on the Followingdashboard, then download the template CSV.
Note that the only way you can properly import an existing list of followers is to upload the template CSV with the header intact. You cannot alter the header in any way -- just add all the email addresses of your followers in the 2nd row, beneath the Email header.
Click the Export button to export a CSV of your followers, from the specified timeline that you have selected. The CSV will contain the followers' email addresses and the date that they began following you.
If someone chooses to unsubscribe, they will be automatically removed from your followers list.
Want to learn more?
Check out the Gumroad Community - where you can pick the brains of fellow creators about building a following. Or join Gumroad University, where we're constantly dropping helpful nuggets like this: