Selling online courses with Gumroad
Like an enormous lump of fresh, delicious Play-Dough, you can use Gumroad to shape just about anything into a course. In fact, at this very moment - living, breathing Gumroad creators (including a few cyborgs) are selling courses that include:
|eBooks and guides||Case studies||Video tutorials|
|Physical items||Audio content||Supply lists|
|One-on-one time||Webinars and screenshares||Student forums|
|Printables||Workbooks||Quizzes & Surveys|
|Templates||Dripped content||Photoshop brushes|
Feeling overwhelmed by so much possibility? You certainly don't need to include all of the above in your course. There are many ways to skin a cat (over 7, at least), and even more ways to package a course on Gumroad.
It's all a matter of figuring out the most effective way to teach. For some inspiration, check out these examples of courses and tutorials.
Methods for Packaging Your Course
1. A single product
Package course content into a single product. Let your students go through course material at their own pace by creating a multi-file product. Video tutorials, workbooks, case studies, audio guides—attach 'em all to the same product. After purchasing, students will have immediate access to all course material.
2. Drip out course content over time.
Sometimes your students may need a little structure to stay on track. Help pace them through your course by delivering individual lessons on a daily or weekly basis. Use Workflows to set up a sequence of automated emails that get triggered by the purchase of your course. You can include most of your teachings in the body of each email or attach multimedia content for your students to download.
3. Give students long-term access to a bank of course content
Planning on continually adding new lessons and exercises? Use Memberships to charge students, on a monthly or annual basis, to access course material. You can update existing content or add new content as often as you like. Students will have access to course material, via their Gumroad Library and our mobile app, as long as they're subscribed.
Use the fixed-length feature of Memberships to automatically end customers' access to these classes after a set amount of months.
4. Teach a course with pre-defined start and end dates
With Pre-Orders, you can accept purchases leading up to launch, meaning students can enroll in your course before it begins. They won't get access to course material or start receiving Workflow emails until launch day. If all of your students are at the same place in your lesson plan, you can add live components and peer-to-peer support to your course. Live webinars and private Facebook Groups are great tools for interaction with and between your students.
Bonus: Offer tiered bundles. Some students will want the most basic version of your course while others will be eager for premium content such as bonus tutorials or access to one-on-one help from you. With tiered bundles—three tiers work especially well—there's something for everyone.
5. Combine features
A) Receive their content dripped out to them over time
B) Can pay you in a variety of ways - i.e. $300 up front, or $100 every month for 3 months (if you were selling a 3 month-long course)
Take your course to the next level with these powerful Gumroad integrations.
ProductPress: Use Gumroad to sell access to courses and private membership sites built on WordPress.
Summit Evergreen: Embed content inside your course, schedule emails and surveys, send quizzes, and require students to complete lesson followups with this powerful tool.