Third Party Analytics

To access your third party analytics, go to your Advanced Settings page.

From there, you'll be able to start adding your information.

Many services provide you with a way to track your conversions, set up retargeting, see how well your ad campaigns are doing, and much more. Here we allow you to enter any analytics code provided to you by services such as Facebook, Twitter, and Google. This code will be run after a successful purchase is made.

The above services will provide you with a block of code to copy and paste between <head> and </head> on your website. Take that block of code and paste it into the text box. Make sure to select the product you want that code to run for. If you select ‘All Products’, that code will run for every successful sale you make.

Some services allow you to include the value, currency, and/or order number of the sale. We can enter those values for you if you add $VALUE, $CURRENCY, and $ORDER in place of the set price, currency, and order number respectively. For example, if the URL reads:¤cy=USD&noscript=1

You can edit it to read:$VALUE¤cy=$CURRENCY&noscript=1

Or if the URL reads:

You can edit it to read:$ORDER&value=$VALUE&noscript=1

This allows us to post the actual values of each sale to better aid you in your cost analysis.


You can only have one analytics code block per product. You can combine analytics code from various websites (e.g. combining Facebook and Twitter) into one text box. Also, analytics code for ‘All Products’ and an individual product will both run if that individual product is purchased.

Here are a few examples of code you would copy from the various services.


Facebook Pixel Conversion Tracking

Gain insight into the return of investment of your Facebook Ads by integrating your conversion pixel with Gumroad.

In Facebook, create a Pixel ID for Checkouts. Now copy the pixel code into a Third Party Analytics text box, select the product or all products, and click Update account details. We send back value and currency information on each sale, so you can track exactly the value of each conversion.

The status of your Conversion ID will be Unverified until someone actually clicks your product link on Facebook and buys your product. If you run a test purchase of the product through Facebook, this will verify and activate the pixel.

Learn more about Facebook Conversion Pixels at Facebook's dedicated page.

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