Product ratings on Gumroad
With Gumroad's rating feature, customers can give your products 1-5 stars after their purchase. Ratings were among our most-requested features, and in 2019 they were at long last built into the site. We look to improve upon ratings in the future, and build them into more aspects of Gumroad, because they are a great way to:
- Add legitimacy and "social proof" to your products.
- Allow customers to organize your products
- Surface popular results in the Discover search
This is how your ratings will look on your product cards on your profile page:
And on your product's page:
Organize by rating
On your profile page, you can organize your own products by rating. Click Products, select Highest rated and then save changes.
How to leave a rating
Customers can review your product from the download page of the product:
Or from the product page itself (as long as they are either logged into Gumroad, or allow Gumroad cookies on their browser)
How to get customers to leave a rating
To solicit reviews from customers, you can:
1) Send out a post to only the customers of a single product. This article can serve as a refresher on how to do that.
1B) Create a workflow targeting only the customers of a specific product, set to go out a certain number of hours, days, or weeks after the purchase.
2) Tell them to rate the product if they liked it!
3) The email that is sent out to people will automatically contains a link directly to the download page of the product
How to see what people have rated you
Go to your Audience Dashboard. Click the name of any customer. If they have left you a rating, that rating will show up under their sales information.
You can also export a sales CSV from your Customers tab. The CSV will show ratings you've received from customers.
How to remove ratings
To remove a specific customer's rating, you can refund them for their purchase. Please note that the rating will still be viewable from the Customer dashboard; however, we will no longer count this review in the average rating calculation. Issuing a partial refund will not remove a customer's rating.
In case of a free download, you can revoke its access to remove the rating.
You can also ask them to re-rate your product.
To stop ratings from being visible on your product, simply go to the product's edit page, Share tab, and scroll down to the Discover settings. There, you can toggle whether or not your ratings are displayed.
Customers can still rate your products, but those ratings will be private.
Be aware that when you do this, your product will not show up in the Discover search anymore.