Becoming a Gumroad Affiliate
Gumroad is a great place for you to make some side income, even if you're not actively creating your own products.
As an affiliate on Gumroad, you can promote the work of other creators and get paid. Here's how!
Step I: Create a Gumroad account
Go to www.gumroad.com/signup and create an account. We'll send you an email to verify the account - make sure you verify it through the link in that email.
Fill out your payout settings.
You do not have to create a product if you plan on only serving as an affiliate.
If you do not live in a country where we pay out via ACH, then you will enter your PayPal account information at the payout settings page. You can ignore the Payments settings page. That's an entirely different beast that does not apply to affiliates.
Changing your login email address, payout settings, username, or social links does not affect your affiliate link - you do not need to notify Gumroad or the creator of your products, or ask for a new affiliate link when you make these changes.
Step II: Speak to the creator
Shoot an email to the Gumroad creator you wish to sell for. They will need to know the email address that you used to create your account with. You can double-check what this is by going to your settings page.
We want Gumroad affiliates to actually know the people whose products they are selling. If your friend is creating something you want to help sell, great! If someone is making a lot of money on Gumroad and you want to get in on it, maybe try to befriend them before blasting them with sales pitch emails.
We ask that you not ask us to put you in touch with creators whom you have no previous contact with, or ask us to give away the contact information of Gumroad creators you wish to sell for. We've found that this is generally a direct path to money laundering, and we will not promote such behavior.
Unfortunately, there is no such thing a as a ronin affiliate. There is no place you can sign up to become a generic, freelance, Gumroad affiliate. You can only be an affiliate for people who add you as an affiliate.
Step III: Get your link(s)
When a Gumroad creator adds you as an affiliate, you'll get an email like this. It breaks down everything about your affiliation with that creator, from how much you'll be credit for each sale, as well as all of your affiliate links
If you ever need to check in on your links, go to your products dashboard - you'll see all of the products you're affiliated to, how much money you've made on those products, and you can quickly copy your links:
Sticky affiliate links
You can also create yourself a "sticky" affiliate URL with your affiliate ID as a URL parameter.
But why? The normal affiliate URLs (with the "/a/" in it) depend on browser cookies to credit you once the sale goes through. However, sometimes customers use browsers that block cookies, or someone mistakenly shares the product link instead of the affiliate link. In such cases the affiliate does not get credited for the sale, unfortunately. Sticky affiliate links will help you get credited even if the customer's browser rejects cookies!
Your sticky affiliate URL will look like this:
For example, if your affiliate URL for a given product is
https://gumroad.com/a/1234567 and it redirects the customers to
https://gumroad.com/l/abcxyz, then your sticky affiliate URL will be
https://gumroad.com/l/abcxyz?affiliate_id=1234567. Using this URL will ensure that you are always credited for the sale, even if the browser blocks cookies!
Step IV: Sell!
That's all! Once you have your affiliate links, you can make sales as an affiliate and get credited for them. There are two ways to share your affiliated products:
- Share your links
- Use Overlay or Embed on your website
1. Share your links!
That's all! Just share the links that we've included in your email. You do not need to create any Gumroad products, or advertise a Gumroad link. Just share those links however you wish - a favorite of many Gumroad affiliates is Linktr.ee
The only way you can be credited for your affiliate sales is if you share the links in the email we send you. Why?
https://gumroad.com/l/product is a product link. This is the kind of link that Gumroad creators need to be sharing.
https://gumroad.com/a/1234567 is an affiliate link. THIS is the kind of link that you need to be sharing.
A quick way to tell if you're sharing the right link is to look for the /a/ in it (or the ?affiliate_id part in case you are using a sticky link). That tells Gumroad's big brain that this is an affiliate link, and the unique number after the /a/ tells us that this is your affiliate link.
If you share a product link, we can't credit you for the sale. If you know the email address of the customer who bought that product, you can ask the Gumroad creator for the money after they are paid out
Other reasons why you might not be credited for a sale:
- The customer's web browser does not accept "cookies." Our affiliate feature can only work if a browser accepts cookies. (Unless you are using a sticky link).
- The sale was refunded
- The customer did not buy the product within 30 days of clicking your link. Our cookies expire after 30 days.
- The customer clicked a different affiliate's link after they clicked yours, and bought the product
Can the affiliate links be shortened/personalized?
Yes, affiliates can use link shorteners like bit.ly and they will get credited for the sales as expected as long as the customized link points to the affiliate URL with the /a/ in it: https://gumroad.com/a/XXXXXXXX
How to verify that your affiliate link works
If you've got all the above steps right, your link is ready to earn you some $$$. But for those who always like to double-check: there's a handy way to ensure that the link works fine!
- Click on your affiliate link — this will take you to the product/profile page of which you're an affiliate
- Open your browser's dev tools. If you're on Chrome, the shortcut is Command+Option+C (Mac) or Control+Shift+C (Windows, Linux, Chrome OS)
- Follow the steps on this page to reach the "Cookies" panel
- Click on gumroad.com (of course) from the various cookie origins, and look for the cookie name starting with _gumroad_affiliate_id_You can even check when your cookie will expire in the "Expires/Max-Age" column. We are creating this example on Dec-12-2020 and as you can see in the screenshot above, the cookie expires 30 days later, on Jan-11-2021.
2. Use Overlay or Embed on your website
An easy way to get the affiliated product's readymade widget code is from the Widgets page while logged in to your account:
Overlay Widget Code:
Once you have the code for overlay copied, head to your website's HTML and paste it there. Here's an example:
<script src="https://gumroad.com/js/gumroad.js"></script> <a class="gumroad-button" href="https://gumroad.com/a/123456789/xYzAbC">Buy my product</a>
Embed Widget Code:
If you wish to embed the product with your affiliate link, instead of using an overlay, the code will look like this:
<script src="https://gumroad.com/js/gumroad-embed.js"></script> <div class="gumroad-product-embed"><a href="https://gumroad.com/a/123456789/xYzAbC">Loading...</a></div>
In both Overlays and Embeds, you just need to be sure that the link after the href has the "/a/" part in it — which is what signifies that it's an affiliate's URL. A normal product URL doesn't have that. That's why it's a lot more fool-proof to just copy the URL from the Widgets page.
Also notice that you can provide URL parameters (for example,
&wanted=true&offer_code=thanksgiving) in both overlays and embed methods, too.
If you need more help with setting up these widgets on your website, please refer this help-doc dedicated to that topic: Gumroad Widgets
How to navigate the Gumroad dashboard
Although we hope to built it out in future, we do not have a nice fancy dashboard for affiliates yet. The only pages that will be relevant to you are your payout settings page, your balance page, and your products dashboard, which is at www.gumroad.com/products/affiliated
On this page you can quickly see how many sales you've made of each product, your per-sale fees, the revenue you've generated, and you can copy your links if you misplace them.
As a Gumroad affiliate, you will not be able to see any sales on the iOS Gumroad Dashboard app.
That means there is not a place for you to track your sales or see analytics on how your links are being shared. If you wish to get detailed insights into how your links are performing, you can use a service like bit.ly and utilize the analytics tools they offer.
The Balance Page
The balance page shows you how much you've made in the current payout period and how much you'll be paid at the next payout date. We pay you out on Fridays as long as you have $10 USD in your balance.
What is the "payout period?"
Gumroad has to hold onto all sales made for at least 7 days before we can pay you. That means, if you make a sale on Tuesday, you will not receive the money for that sale on Friday. You are therefore paid out every Friday for all sales made up to the previous Friday.
So, if payday lands on Friday the 14th of the month, you will be paid that day for all sales made up to Friday the 7th. Any sales made after Friday the 7th would be paid on Friday the 21st of the month.
Pre-Orders and Membership Products
A pre-order product is one that has not yet been released. It has a release date, on which all customers are charged and sent their products. If you help make a sale on a pre-order product, you will not receive a notification about the sale until the product is actually released.
So, if a customer pre-orders the product through your affiliate link on April 1st, but the product is not released until June 1st, you will not be paid out for that sale until at least 7 days after June 1st.
Membership products charge customers on a recurring basis. Your affiliate sale will be rewarded in all payment installments. Make an affiliate sale of a membership product, and you've got yourself some nice recurring revenue!
When a customer is refunded, 100% of the sale price is refunded to them. That unfortunately means you would lose your percentage of the sale as well.
If you have already been paid out for that sale, the refunded money would come out of your balance, and your balance could go into the negative. In order to be paid out again, you would have to make enough sales to get your balance over $10 USD.
If you have any questions or something isn't clear on this page, shoot a line to firstname.lastname@example.org