Purchasing Power Parity

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Purchasing power parity (PPP) lets Gumroad creators set up dynamic discounts based on where the customer lives, ensuring a price that is proportional to their local currency and cost of living. 

It looks like this:

Enabling Purchasing Power Parity

To enable this feature, simply visit your settings and turn on the purchasing power parity toggle:

The discounts range from 20% to 60%, are sourced from the World Bank, and are refreshed weekly. You can also cap the PPP discounts by setting a custom maximum value, for example, 40%.

PPP cannot be set for individual products and can only be enabled on an account-level basis.

You can also toggle off the card country and IP verification check if you think it can lead to greater net sales.

Retrieve PPP prices via API

You can see your product’s PPP rates for every country we support using the Products API. This allows you to dynamically update the pricing on your website based on the viewer’s country.

Customer Integrity

We have security checks to ensure the customer is located in the country in question. If they fail this check, they will still be able to purchase the product at full price.

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