Gumroad Creatorpedia - All the Answers in One Place

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Getting started

What is Gumroad?

Gumroad is an online platform that allows you to sell your products directly to your customers, without the hassles, high fees, and low conversion rates of a marketplace model. Gumroad provides you with a payment form that you can share all over the internet or on your website, as well as insights into who your customers are, how they're finding you, and how to keep them coming back for more. 

In a nutshell:

If you have a digital or physical product that you want to sell directly on your website, or to your following on social media, Gumroad is your home base for:

  • Creating and selling products
  • Interacting with your customers
  • Gaining insight into how you are making sales
  • Building a following

How can I use Gumroad to make money?

Making money as a digital creator on Gumroad is as follows:

  1. Create an account and set up your payout information.
  2. Create a product and upload all relevant files.
  3. Publish your product and share the link with the world via social media, your website, a newsletter, telephone poles, bathroom walls, etc.
  4. Your followers/fans/family/friends/enemies go to that link, enter their payment information, and receive their download link.
  5. We verify your account and your sales, then turn on your payouts.
  6. Every Friday, we pay you the net amount of your sales (your sales minus our fee).

If you sell physical products, we will process payments on your behalf, but you will be in charge of shipping the products to your customers.

What can I sell?

You can sell just about anything on Gumroad, as long as your customers are receiving a tangible good in exchange for their money. The most common items sold on Gumroad are e-books, films, music, software, and tutorials. You can also sell subscriptions, pre-orders, and one-time purchase products, both digital and physical.

Before you get up and running, please make sure that the products you intend to sell on Gumroad are, in fact, allowed to be sold on Gumroad. You may want to brush up on the following:

Setting up your account

Before you can start selling on Gumroad, you need to create a Gumroad account at the Gumroad login screen.

You'll then receive a confirmation email from Gumroad. Make sure to confirm your account. If you haven't received this email, please check your spam box, or set up an email filter to accept all emails from the Gumroad.com domain. 

Choosing between Free and Premium accounts

Anyone and everyone can get started selling on Gumroad for free. We also offer a Premium account for $10 USD per month. Upgrading your account offers you premium features as well as a lower sales fee

Your Gumroad creator profile

To start, visit gumroad.com/profile to set up your creator profile on Gumroad. All you need to get started selling your product is a username (which you can change any time you like, as long as it isn't already taken by another user).

Click Connections to link to your Facebook and/or Twitter profiles. You can also pull in information from these accounts to style your profile page.

To edit your bio or name, simply click on the text (it'll turn yellow as you hover over it with your cursor), and then start typing. Be sure to click Save changes once you’re done.

You can also choose a profile picture: a headshot or an easy-to-read logo would work well.

Your Full Name is what will show up on your customers’ credit card statements, so make sure it’s recognizable and connected to your product. That means your Full Name does not have to be your actual Full Name -- it just needs to be part of your brand (so don’t use something like "asfdasfd," which would cause alarm when seen on a credit card statement).

Effective bios are less than 200 characters, but still give a clear picture of what you do.

The Settings menu

Your Settings menu is where you enter information about your account. This will allow you to:

  1. Get paid
  2. Set your account's language and default currency
  3. Change your password
  4. Enter or remove your payment information for future purchases on Gumroad

Build a following

If you don't have a product ready, or even if you do, it's important to build and keep in touch with your followers. A following provides you with a ready-to-go customer base and can help you to promote your products via word-of-mouth, boosting both your sales and your online presence. 

The most successful creators on Gumroad, no matter what kinds of products they sell, all have one thing in common: a following that they are constantly interacting with, soliciting feedback from, and sending offers to. 

Gumroad can help you build your following with the Following feature, which combines useful analytics and a customizable landing page so you can start sharing your work with the world.  

Discover

Discover recommends your products to prospective customers that browse Gumroad at gumroad.com/discover.

Products purchased via Discover are subject to an additional 10% fee to our existing fee

This additional fee will only be applied to purchases made by customers who haven’t purchased from you before. The fee for products sold by you directly to your followers or otherwise outside of the Discover feature will remain the same.

Creating posts

You can create immediate or scheduled posts from your Posts tab. Send emails or make posts visible to customers, your followers, customers of specific products, customers who purchased in between set dates, and more.

Add a title and personalized message to your post. You can also add a "call to action" button, as well as upload as many files as you like. You can choose to post immediately, or schedule it to be published at a later time. You can edit or cancel your post at any time before it’s sent out.

If a customer unsubscribes from your updates, you can verify this in your Customers tab. You can also re-subscribe them (according to their wishes) by clicking or unclicking the box marked Receives updates in the Customer drawer. 

Automated email workflows

Workflows allow you to create an automated series of messages that will be sent after the time of purchase (or after someone follows you) according to a specified schedule.

For example, if you were creating an online course and you wanted to send out learning materials to customers once a week for six weeks, you would create a single workflow for that class, and your customers would begin receiving those emails as soon as their purchase completed.

Adding your products

Adding your first product only takes a few minutes. You can add digital products, physical products, memberships, subscriptions, and pre-orders. 

Enter a title, price, currency (by clicking the $ sign) and click Choose Files to upload your file(s). You can upload files from your hard drive or from Dropbox.

The largest single file you can upload to Gumroad is 16 GB. That said, a single product can contain as many files as you like, and there is no limit to how many files you can upload to a Gumroad product.

After you’ve created your first product, you’ll also be able to choose from your existing files when adding new products.

For all the info you'll ever need on creating products on Gumroad, please refer to these more in-depth Help Center articles:

Other selling options

Creating Bundles: If you’re selling Products A, B, and C, and want to create a bundle of all three for your customers, simply create a new product and add all the relevant files from A, B, and C. You can do this quickly by creating a product with existing files.

Video rentals: If you upload a video file, you’ll be prompted to create a Rental that expires 30 days after purchase, or 72 hours after first being viewed.

PDF Stamping: If you are selling PDF files, PDF stamping stamps your customer’s email address on the file to serve as a disincentive against sharing. 

Pay what you want pricing

If you’d like your customers to name their own price, enter a “+” sign after the price of your product to set a minimum price. If you set your price to $0+, your customers can get the product for free by entering “0” at checkout. 

Subscriptions, memberships, and recurring billing

With Subscriptions and Memberships, you can deliver updates or installments to your customers at regular (or sporadic!) intervals and charge them monthly, quarterly, bi-annually, or annually. You can also create subscriptions that end after a set amount of time (e.g. after six months).

Unlike normal Gumroad products, you don’t need any files to create a Subscription product.

When your customers buy a subscription product from you, you can choose whether or not they will receive the latest update you've sent out. You can also send them automated updates through the Workflows tab.

Please be aware that you cannot offer “temporary” discounts on subscription products. If you give someone a discount code on your subscription, they will pay that discounted amount forever.

Memberships work more like a library or archive (think Netflix), and differ in two ways from Subscriptions:

1) You have to have at least one file to create a Membership.

2) Your customer will have access to all files and updates you have added to the product at their time of purchase.

Pre-orders

Putting the final coats of paint (digital or otherwise) on your nearly-finished masterpiece? Not to worry! You can still gauge interest and make sales.

Pre-orders require a release date and price. You can add offer codes and adjust the price later.

Before the release date, upload the files, and Gumroad will automatically charge all customers and deliver them their respective files on the release date. You can also adjust the date as often as you like, as well as manually release your pre-order.

Discount codes

Once a product is added, you can create discount codes by going to the Checkouts tab on the product’s edit page.


You can create offer codes for any use case, or create and share free products using offer codes.

Product versions

On digital products, versions are used to create tiered products, where a customer can choose a different version of your product and receive different files in return. For example, if your e-book comes in three different file types, your customer can choose to receive a PDF, MOBI, or an EPUB at checkout, rather than receiving all files at once. You can also have an advanced tier that costs more money.

Versions are typically used on physical goods to account for individual changes to a product such as its shipping costs, or to differentiate between, for example, the various color options of a clothing product. 

Versions can also be used to:

  • Offer your customer the choice between an individual or team license
  • Allow your customer to sign up for a subscription plan at different monthly levels
  • Offer your customers the option of receiving a phone call from you

Editing, styling, and customizing your product

Highlight the text in your product description and a style menu will appear. You can choose to make your text bold, italic, or underlined. Add hyperlinks, change the font, font size, or bullet points. Don’t forget to click Save changes!

Your products can have up to eight cover images. These can be images (png, jpeg, gif), videos, or audio files, as well as embeds from Soundcloud, Vimeo, or Youtube.

Here are some more resources for learning how to style your products: 

Testing your product

To see (almost) exactly what your customers will experience when they buy from you, simply go to your Preview page. You can access this from your product’s Edit page, or by using the diagonal arrow next to the product’s name on your product dashboard.

Click the Buy button, fill out the necessary forms (except the credit card field - we don’t let you accidentally charge yourself) and click Pay.

You will receive both a “test” Sales notification, as well as a “test” email receipt, at the email address you entered in the payment form.

This test purchase will not show up in your Customers tab, and your card will not be charged (because we didn’t use your card).

We do not currently display the ability to pay with PayPal on a test card because, well, it’s a test card. But don’t worry! Your customers will be able to pay with PayPal.

Sharing your work

Publishing your product will create a link to your product page where your customers will be able to purchase it. You can share this link with your email list, or use our social buttons to post directly to Twitter and Facebook.

You can also send people directly to your creator profile, where they can view and purchase all of your products from you at once. 

Sharing on your website with the Overlay and Embed

Bring the Gumroad checkout experience right to your own website with a short snippet of JavaScript code. The overlay brings up a payment window in which your customers can pay you and immediately download any files you have uploaded to the product.

You can also use our Embed to sell your products within your website.

You can access, customize, and preview these features through the Widgets page of your dashboard. Learn how to use both of these features through our Guide to Widgets.

Affiliates

If you have a network of like-minded pals who you want to help sell your products and receive a commission, you can add them as Affiliates.

Note: They will need to have a Gumroad account set up before they can start making sales for you.

Finance, Security, & Getting Paid

Taxes

Depending on what you’re selling and where, you may be subject to taxes. Gumroad does not add tax on top of your product price for you. We leave it up to you to either build tax into your product price or add it as a variant. Note: Gumroad takes a fee on everything that flows through our system. 

We automatically charge EU VAT to your EU-based customers and remit it automatically to VAT, so you’re all set on that front. You don't have to remit VAT, report it, or think about it. 

If you live in the United States and are concerned about sales tax, see our Guide to United States Sales Tax for more information on enabling tax calculations in your settings.

SSL Certificates

If you’re using Gumroad Overlay or Embed, we strongly recommend (but do not require) getting an SSL Certificate. This gives you a lock icon in your address bar, which boosts buyer confidence and improves conversions. It also protects your site against hackers, which is always nice.

Getting an SSL Certificate takes about 30 minutes and costs around $100. We recommend either Digicert or NameCheap.

Getting paid

We pay sellers every other Friday for all sales up until the previous Friday. Your balance page will show you the full breakdown of your sales, refunds/chargebacks, fees, and next payout date.

Security

Gumroad cares about the privacy and security of your content. That’s why the only personal information your customers see is:

  • Your Full Name (this will appear on their bank statement)
  • Your Support Email
  • Your Gumroad Username
  • Any links you have set up to your Facebook or Twitter accounts

Data and reporting

Get live notifications on your phone

By using the Gumroad Dashboard app for iOS, you can see all the sales you're making in real time. 

Analytics Dashboards

The Sales dashboard displays the views, sales, and conversion rates on your products and profile page, as well as the referral sources of your customers. 

All your sales data (including customer emails, shipping addresses, etc) can be downloaded as a CSV from your Customer Tab. Download a free sample CSV.

On the Following dashboard you can track how many followers you have and where they're following you from.

On the Consumption dashboard, you can see how your customers are interacting with your work.

Soundscan reporting

Please provide the following information for all products that should be reported to Soundscan prior to the release date:

Customer support

What Gumroad does

Gumroad provides support to your customers for any questions related to:

  • Payments
  • Downloads
  • Other questions specific to our service

If your customer’s card won’t work on a purchase or they’re having difficulties downloading something, you can refer them to us. We leave purchase updates (e.g., changes to shipping info), refunds/cancellations (which can be handled through the Customers tab), and other questions specific to your product up to your discretion.

These requests should be rare, but it’s important to designate someone on your team to handle them and respond to customers in a timely manner.

Refunds

On Gumroad, you are in charge of refunding your customers. Decide on a refund policy, and communicate it in the bottom of your product descriptions.

To issue refunds, search for the buyer’s email from your Customers dashboard and click on it to open the customer drawer. You can either refund them in full by clicking the Refund fully button, or enter an amount in the box and click Issue partial refund. (Note: You cannot issue a partial refund for membership products.)

Refunded purchases appear in your customer CSV with a “1” in the “Refunded” column.

Chargebacks

A chargeback happens when someone pays for your product, then disputes that charge with their payment provider (PayPal or a credit card agency). Typically, chargebacks are used for fraud (when a card or account is compromised), but they can be issued at other times, too.

Chargebacks are an unfortunate (but necessary) side effect of processing payments online. They happen only rarely, and Gumroad is limited by regulatory laws and banking policies in how we can respond, but we always fight to get your money back for you.

Gumroad will cover all chargeback fees for you, but chargebacks are deducted automatically from your account just as a refund would be. You do not pay any fees for refunds or chargebacks. 

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