Gumroad Discover

Gumroad Discover recommends your products to prospective customers, helping you grow beyond your existing audience and find even more people who might be interested in your work.

Discover eligibility

The best way to see if your product is on Discover, or why it might not be, is to visit your Discover Eligibility Dashboard:

This dashboard goes through a checklist of all the steps that must be fulfilled for your products to show up on Discover.

Setting product categories and tags

To help customers find your products, use categories and tags. When you create a product, you can select your preferred category on its Share tab.

Here you can also add tags to target your potential audience:

By default, Discover is enabled for all your products. You can turn this off on your product edit page under the Share tab by deleting the product category. 

If your product is NSFW, be sure to tag it by setting the toggle. Then we will only display it to customers who opt in to see adult content. If your customers can’t see your adult content on Discover, they will need to opt in by enabling the ‘Show NSFW’ toggle when searching:

Additional Fees

Products purchased via Discover will be subject to an additional 10% fee over our standard fee. This applies even if the customer has purchased from you before. If they find your product through the Gumroad Discover search, through a receipt link, via the Gumroad Library, or through any kind of referral aspect of the Discover feature, their purchase will be assessed the Discover fees.

If a purchase is made through our Global Affiliate program, you will see a 20% fee (10% to Gumroad and 10% to the global affiliate). 

You will be able to see sales via Discover, either from the 'Discover?' column in the sales CSV or from the customer's drawer in the Audience Dashboard:

Improved Product Placement

You can improve the placement of your products on Gumroad Discover by agreeing to an increased Discover fee. These promotional fees are only charged when a sale occurs.

To enable this feature for a given product: 

  1. Toggle on the button under Gumroad Discover on the Share Tab
  2. Input your desired Discover fee

Don’t forget to save your changes! Your product will start moving up in the rankings with new sales.

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