Streaming Video Rentals

If you plan to sell videos on Gumroad, have existing video products, or have bundled products that contain video files, you can set up rentals at any time.

When your customers buy a rental from you, customers will have 30 days to stream (not download) the video files. Once they click "play" on a video file, their access to this file will expire in 72 hours. In its existing functionality, you cannot alter the time frame of rentals or set your own limitations on products.

Accepted video file types

The following file types are streaming-friendly, and will work not only on desktop and laptop, but through the Gumroad Library mobile app.

MP4 M4V MOV MPEG
MPEG4 WMV MOVIELOGV .AVI

If you have not created a video product before, you'll need to start on your Products dashboard. Click Add a product, Digital Product, and then give your video a name, price, and add your video files to it. Click Next: Customize to move forward. 

Creating a Rental

Scroll down to Pricing and click Offer rental to add a rental price. Remove the option by clicking the red X next to the Rental amount 

Customers can now either rent or buy your video. If you want your product to be Rental Only, just click the X next to the Amount box. If you ever want to bring back the ability to buy your product, click Offer buy, set a price, and save your changes. 

Note: If you are allowing your customers to set their own price for the product (click the Allow customers to pay what they want toggle), you can only set a suggested price for the downloadable video, not the rental.

Bundled Products

If your product features multiple files, and one of these files is a video file, you can still set a rental price. Note that the rental rules will only apply to the video file in that product. Your customer will still be able to download all the other files in your product.

How it works for customers

If you have both the Buy and Rent options active, your customers will see buttons for both options on your product page. When they select their option, the price will automatically update to reflect their choice.

Once your customer has purchased their rental, they can watch it immediately, or open the video file in the Gumroad app (in case you missed it, we have them for iPhones or Androids).

If your customer does not immediately watch their purchased video, we will send them reminders that their rental is expiring seven days, three days, and 24 hours before their rental expires. These emails will also include links to the rental product.

Once your customer starts watching their rental, they won't receive any further emails from Gumroad.

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