Memberships

Creating a Membership

From your Products dashboard, click New product. Choose Membership.

Add a name and a monthly price. When you're ready, click Next: Customize. 

On the Product tab, you can add a description, a cover image, a summary, and any additional details. 

First, select Add Tier then add a title and a description. 

Then, upload all of your files directly to your Tier. You can limit product sales by entering a number in the Maximum number of active supporters box

If you need to, you can change the name of your files. Select the Pencil icon and edit the title.

You can see how many supporters you have underneath your Tier. You can also send Posts directly from your Tier by selecting the green button to the right of the share button. It'll take you to the Posts page and already have the Tier you want the Post sent to selected. 

In the Settings section at the bottom of this page, there are many options to choose from. If you want members to lose access to their files after their memberships end, click the Members will lose access when their memberships end toggle. You can generate a unique license key for each sale. You can send the last Post as well.

Multiple Tiers

Tiers are variations you can create for a Membership. The equivalent of these are Versions for Digital Products, and Variants for Physical products.

Having multiple Tiers can help you:

  • Create levels of membership access, with each tier providing customers at each tier level receiving different combinations of files
  • Sell software with different license levels (Individual / Team / Company)
  • Offer an additional service on top of your digital product, such as a coaching call, or a trip to a mini-golf course

How to set up multiple Tiers on your Membership.

To get started, go to your Products dashboard, create a Membership or select the Membership you’d like to add different tiers to. 

Fill in the names of the Tier levels that your customers are choosing from. For example, if you're offering multiple levels of a Membership, you can label it something fun like "Buddies," "Best Friends," and "Family." Don't forget to add a description of what's included in each Tier. 

Add your files directly to your Tiers by selecting "Add more files." To delete any files just select the trash can icon.

Simply click Add tiers to continue adding tiers. In this example we're offering 3 total tiers. The Buddies Tier for $2 a month, the Best Friends Tier for $5 a month, and the Family Tier for $10 a month. You can add an additional price to each Tier by typing the value in the Additional Amount field. 

If you want to limit the amount of Members per Tier and want to limit sales of a Tier enter the amount in the Maximum number of active supporters field. In this example, we have unlimited quantity for two Tiers, and a limit of 5 for one. Select the files that match the Tier level that appear under each Tier. 

You can deselect any files you don't want included in your Tier by clicking the check mark circle to the right of the filename. You can also change what files are in what Tiers by selecting the pencil icon and selecting the Tiers beneath it that you want it organized under.

Reorder Tiers

If you want to change the order of how your Tiers appear, hover over the left side of the Tier and click and drag to the desired order. 

Preview Tiers

You can click on the corner of the preview box to view how your Membership will appear and double check to make sure everything looks correct. Yep... looks great! If you've chosen to have a set amount of Members to a tier, the amount of slots appear next to the Tier name. In this example, there are only 2 slots open on the Family Tier. 

Share Tiers

You can send customers to a specific Tier by selecting Share next to the title of the Tier.

Pricing

For membership products, the default billing rate is monthly. You can also offer pricing options for every 3, 6, and 12 months. Type over the grey font in a box to set a price for that payment option. Once you've set a price, the green check mark will appear, signaling that this payment option is now "live." Simply click the green check mark to turn off that payment option.

Toggle Default payment frequency to change the option that your customers see. 

Creating fixed-length memberships

To create a fixed-length membership, click the Automatically end memberships after a number of months toggle and type the amount of months you'd like your membership to continue.

Please note that the number you enter must be a multiple of the payment options you are offering on the product. So, if you are offering a yearly payment option, you can't set the membership to end after 13 months. 

Adding new files to your membership

If your membership product has been published and purchased, and you add a new file to it, you will see a window that prompts you to send a quick, basic message to your customers, letting them know that the product has been updated. 

Clicking the green Send to the previous customer button will automatically redirect you to a new Post, which has been auto-filled with some sample text. Edit the text as much as you like, then click Send. 

You can also send out automated, scheduled emails to your customers using the Workflows feature. These emails will also show up in your customers' Gumroad libraries and be saved there. These emails are sent out based on the time of purchase, so that each customer can have the same experience.

How it works for customers

Your customers can create a Gumroad account when they purchase from you and access all your product updates from their Gumroad Library. They will also be able to use our mobile apps to view the Membership's files and posts. Cancelling can be done from their email receipts as well as their Library. 

If they don't create a Gumroad account, they will only receive product updates from you via Posts. If they decide later to create an account, they will still see all their product updates in their Library. 

You can cancel your customers' memberships, refund them for specific payment installments, or resend their receipts in the  Customers dashboard. 

When a Membership is cancelled, the customer will have access to the content up until the Membership was going to be renewed. 

Highlighting a Membership

Want to highlight a Membership of yours? You have the option to display a Membership of yours on your Profile. Go to Profile then Products then select the Membership you want to highlight under Highlighted Membership. You can turn this feature off by selecting Don't show Membership.

This is how it displays:

You can send people directly to your highlighted Membership by adding /membership to the end of you URL like so: 

https://gumroad.com/annagreen/membership

Restrictions of Memberships

  • You cannot change your billing currency after you have created your membership.
  • You cannot change the price of your membership to affect existing subscribers. Price changes only affect future subscribers.
  • You cannot delay payments on subscriptions - i.e. where customers buy the membership on a launch date in March but do not pay until May. The date of purchase is the date of purchase.
  • You can not create temporary discounts on memberships. If you create an offer code, it applies to all payments on your membership, it will not only apply to the first payment.
  • You cannot offer partial refunds on membership products.
  • You cannot give a Membership as a gift
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