In this article:
- Creating a membership
- Creating and Managing Tiers
- Adding new files to your membership
- Creating fixed-length memberships
- Free Trials
- How it works for customers
- Highlighting a Membership
- Restrictions of Memberships
- Using the Gumroad API
- More information
Creating a Membership
From your Products dashboard, click New product. Choose Membership.
Add a name and a monthly price. When you're ready, click Next: Customize.
First, select Add Tier then add a title and a description.
Then, upload all of your files directly to your Tier. You can limit product sales by entering a number in the Maximum number of active supporters box.
If you need to, you can change the name of your files. Select the Pencil icon and edit the title.
You can also choose our Custom Delivery feature and redirect customers to an external URL corresponding to the tier they subscribe to. Just click on the "Redirect to a URL after purchase" button to toggle that feature on!
You can see how many supporters you have underneath your Tier. You can also send Posts directly from your Tier by selecting the green button to the right of the share button. It'll take you to the Posts page and already have the Tier you want the Post sent to selected.
In the Settings section at the bottom of this page, there are many options to choose from. If you want members to lose access to their files after their memberships end, click the Members will lose access when their memberships end toggle. You can generate a unique license key for each sale. You also have the option to send either just your last post or all your previous posts to the members when they sign-up.
You can also show the number of members on your product page, as a way to entice future customers to sign up.
Creating and Managing Tiers
Having multiple Tiers can help you:
- Create levels of membership access, with each tier providing customers at each tier level receiving different combinations of files
- Sell software with different license levels (Individual / Team / Company)
- Offer an additional service on top of your digital product, such as a coaching call, or a trip to a mini-golf course
How to set up multiple Tiers on your Membership.
Fill in the names of the Tier levels that your customers are choosing from. For example, if you're offering multiple levels of a Membership, you can label them something fun like "Buddies," "Best Friends," and "Family." Don't forget to add a description of what's included in each Tier.
Add your files directly to your Tiers by selecting " Add more files." To delete any files just select the trash can icon.
Simply click Add tiers to continue adding tiers. In this example, we're offering 3 total tiers. The Buddies Tier for $2 a month, the Best Friends Tier for $5 a month, and the Family Tier for $10 a month. You can add an additional price to each Tier by typing the value in the Additional Amount field.
If you want to limit the number of Members per Tier and want to limit sales of a Tier, enter the amount in the Maximum number of active supporters field. In this example, we have unlimited quantity for two Tiers, and a limit of 5 for one. Select the files that match the level that appear under each Tier.
You can deselect any files you don't want in your Tier by clicking the checkmark circle to the right of the filename. You can also change what files are in what Tiers by selecting the pencil icon and selecting the Tiers beneath it that you want it organized under.
If you want to change the order of how your Tiers appear, hover over the left side of the Tier and click and drag to the desired order.
You can click on the corner of the preview box to view how your Membership will appear and double-check to make sure everything looks correct. Yep... looks great! If you've chosen to have a set amount of Members to a tier, the number of slots appear next to the Tier name. In this example, there are only 2 slots open on the Family Tier.
You can send customers to a specific Tier by selecting Share next to the title of the Tier.
Reassign a Member to a Different Tier
Did your customer select the wrong tier? Are you deleting a tier and need to move customers to a new one?
Reassigning members is a quick fix. Go to your Customers page in the navigation. Click on the member you'd like to change the tier of. Scroll down to the version, select the pencil icon, and select the correct tier.
This does not charge or refund the customer, it simply changes their tier. The change does not affect pricing or payments - the customer will always continue to pay the exact same price they are currently paying.
Letting customers switch tiers or payment frequency
For Memberships with multiple tiers, customers have the ability to change tiers at any time and choose how they want to support you from the "Manage Membership" page of their membership.
If they upgrade their Membership to a higher tier, they will be charged a “prorated” rate. They will get a discount for the remaining part of their subscription, which will be subtracted from their new Membership rate. The discount is calculated as of the end of the current day.
So, if they are paying $5/month and change to a $8/month tier, they will be charged $3 that day to make up for the rest of the month, until they are charged $8 again.
If they downgrade their Membership (move to a lower tier) their current plan won’t be changed immediately. We will wait until the end of their billing cycle to downgrade.
They will get a receipt of your change in their email inbox.
What happens if you delete an active tier?
Sometimes you don't want a tier to be associated with your membership anymore and just wish to delete it. But how does that affect those who have already bought the soon-to-be-gone tier?
From the point of view of such customer's — nothing changes virtually. They'll continue to have access to the files that were associated with the tier at the time it was deleted unless you delete those individual files as well! If the files are deleted too, the customers unfortunately will not see any files attached to their purchase.
Also, deleting the tier does not stop the customers subscription. They will keep paying their recurring charge until the membership is cancelled. The Licenses API will also keep returning the (then deleted) tier in the
Thus, if you plan to delete the files along with the tier as well, we recommend that you reassign the customer to another tier that will remain live (a how-to on that is right above this section). Also, please note that changing tiers will NOT change the amount the customer is charged for ongoing subscription payments.
For membership products, the default billing rate is monthly. You can also offer pricing options for every 3, 6, and 12 months. Type over the grey font in a box to set a price for that payment option. Once you've set a price, the green checkmark will appear, signaling that this payment option is now "live." Simply click the green checkmark to turn off that payment option.
Toggle Default payment frequency to change the option that your customers see.
Adding new files to your membership
If your membership product has been published and purchased, and you add a new file to it, you will see a window that prompts you to send a quick, basic message to your customers, letting them know that the product has been updated.
Clicking the green Send to the previous customer button will automatically redirect you to a new Post, which has been auto-filled with some sample text. Edit the text as much as you like, then click Send.
You can also send out automated, scheduled emails to your customers using the Workflows feature. These emails will also show up in your customers' Gumroad libraries and be saved there. These emails are sent out based on the time of purchase so that each customer can have the same experience.
Creating fixed-length memberships
To create a fixed-length membership, click the Automatically end memberships after a number of months toggle and type the number of months you'd like your membership to continue.
Please note that the number you enter must be a multiple of the payment options you are offering on the product. So, if you are offering a yearly payment option, you can't set the membership to end after 13 months.
Sometimes like a fine wine, a taste test is needed prior to a customer fully committing. Gumroad now offers the ability to give customers a free trial for a limited time. This means your customers can gain full trial access to memberships for either a week or a month.
It works like this...
After a customer goes to checkout, they will enter their card details as normal. Then customers will click 'Start my free trial.'
Note: Customer cards will be charged at the end of their free trial, either in 7 days or 28-31 days depending on the month. (Currently, we only have these two time options.)
48 hours prior to the trial ending, your customers will also be sent an email indicating they will soon be charged. If they do nothing, the charge will proceed. If they cancel, you will also get an email informing you.
To set up a free trial for your membership, simply go to the bottom of your product creation page where it says 'Settings' and toggle on 'Offer a free trial'.
How it works for customers
To get a sense of the buying experience of a membership, check out our free example product.
Your customers can create a Gumroad account when they purchase from you and access all your product updates from their Gumroad Library. They will also be able to use our mobile apps to view the Membership's files and posts. Cancelling can be done from their email receipts as well as from their Library.
If they don't create a Gumroad account, they will only receive product updates from you via Posts. If they decide later to create an account, they will still see all their product updates in their Library.
You can cancel your customers' memberships, refund them (fully or partially) for specific payment installments, or resend their receipts in the Audience dashboard. To give customers a post-purchase discount on a subscription installment, issue them a partial refund:
When a Membership is canceled, the customer will have access to the content up until the Membership was going to be renewed.
Highlighting a Membership
Want to highlight a Membership of yours? You have the option to display a Membership of yours on your Profile. Go to Profile then Products then select the Membership you want to highlight under Highlighted Membership. You can turn this feature off by selecting Don't show Membership.
This is how it displays:
You can send people directly to your highlighted Membership by adding /membership to the end of your URL like so:
Restrictions of Memberships
- You cannot change your billing currency after you have created your membership.
- You cannot change the price of your membership to affect existing subscribers. Price changes only affect future subscribers.
- You cannot delay payments on subscriptions - i.e. where customers buy the membership on a launch date in March but do not pay until May. The date of purchase is the date of purchase.
- You can not create temporary discounts on memberships. If you create an offer code, it applies to all payments on your membership, it will not only apply to the first payment.
- You cannot give a Membership as a gift
Using the Gumroad API
To pull information about your subscribers and membership products through the API, please refer to:
Looking for more information?
To get a sense of what a membership looks like for customers, check out our free example membership product.
Check out this Memberships Q&A with Gumroad's own Philip Kiely:
Or chat with other Gumroad creators in the Gumroad community, where discussions about memberships are always happening.