Selling physical products

How to add a physical product

From your Products dashboard, click New product, then Classic or Pre-Order depending on whether or not your product is ready to go. After you name it and give it a price, click the This product contains one or more physical goods toggle. Note that you will include costs for shipping later on), and click Next: Customize to move forward in the creation process. 


Memberships allow you to charge customers a recurring amount every month, every 3 months, every 6 months, or once a year. You can use memberships to start anything from a t-shirt of the month club to a quarterly print magazine. Subscribers will be charged automatically at the interval you choose, but like any other physical product, you will be responsible for handling the shipping and delivery of your products.

If a customer cancels their membership, you will be notified by email, and you will see the word Canceled next to their name in your Audience dashboard. Canceling a membership does not mean they are refunding themselves. Only you can refund them


When you add a pre-order product, you can accept orders before you're ready to ship. You'll be asked to specify a ship date when you create the product. When a customer places a pre-order, we'll verify their card information to make sure the card is valid. We'll charge their card only on the specified ship date.

If your product is more than 7 days away from being ready for shipment, we recommend that you set up a pre-order, instead of a standard physical product. Longer gaps between when your customers are charged for your product and when they receive your product can lead to higher chargeback rates from disappointed customers.

Customizing your product

Once you've created your product, you can add a description, upload any digital files, change the price, add any versions, limit product sales, or generate unique license keys

Sales tax

If you haven't yet read our Understanding Sales Tax article, please start there. And be sure to consult your local tax professional prior to making any pricing or financial decision. It's ultimately up to you to collect and remit the proper sales tax amounts.

Once you have enabled sales tax in your Gumroad account, you must select the US states where you want to charge tax in your Settings menu. You can include sales tax in the price of your product (inclusive sales tax) or charge sales tax on top of the price of your product (exclusive sales tax). Whether you include sales tax in your product's price or charge sales tax on top of the price is completely up to you.

Adding versions with SKUs

If your product comes in different sizes, colors, or other variations, adding Versions will allow your customer to select the exact product they want. 

Go to your Products dashboard and select your physical product to open its edit page. Scroll down to Versions and click Add a Version. Type the category name (e.g., “Color”, “Size”) and the available options (e.g., “Red”, “Blue”, or “Medium”, “Large”). When you’ve added all the options you’d like, click Show Corresponding SKUs. This will automatically create a unique SKU number for every possible combination of versions. 

If you have a limited quantity of a certain version in stock, you can record that amount in the Quantity field. If you’d like to charge extra for one of your versions, you can enter the additional cost in the Additional Amount field.

Click Edit SKU to copy the number to your dashboard, or enter a custom SKU. When you’re finished, click the green checkmark. 

Customizing the checkout experience

On the Checkout page, you can add a preview image, video, or audio file (or use a link from an external website). 

Then, choose a call to action. This is the text on the green button that your customer will click to buy your product. 

Besides the product description, you have a few more ways to tell your customers about your product. The Summary is placed underneath the call to action button on your product’s page. You can also add Attributes and Values under the Additional Details section -- these will go underneath your product summary on your product’s preview page. 

Shipping Destinations

To add shipping destinations for your product, click Add a shipping destination. From the dropdown menu, select a destination country. Then, set a shipping price to that country. You can add as many destinations as you'd like. Only buyers located in the countries that you've added as a shipping destination will be able to purchase your product.

If you'd like to make your product available worldwide, add the destination Elsewhere and set a shipping price accordingly. 

In the Amount alone box, input the shipping cost for one of your items, by itself. The Amount with others box represents how much shipping will cost for each additional product your customers buys. This only counts if someone buys more than one of the exact same product. Otherwise, shipping charges will simply add on for each product purchased.

To give an example of this:
Let's say you are selling two products: Product A and Product B. 

The shipping cost on Product A is $3, and $1 "with others" 
The shipping cost on Product B is  $4, and $2 "with others" 

Since the "with others" only applies to the purchase if someone buys multiple versions of the same product, the situation is like this:

If a customer buys 2 x Product A my shipping cost is $4
If a customer buys 2 x Product B my shipping cost is $6
If a customer buys 1x Product A + 1x Product B my shipping cost is $7

For membership products: the shipping costs your customer pays on their first instalment will be charged on every following payment.

Discount codes

Add discount codes by clicking Add a discount code and setting a name for your code. If you’d like this code to be applicable to all your products, select the All Products checkbox. You can toggle between a percentage-off discount (e.g., 30% off) and a currency-off discount (e.g. $30 off) by clicking the Switch link in the Amount off box. If you’d only like to offer a limited amount of uses of this discount code, add a Quantity. Note that discount codes only affect the price of your product, not the shipping costs. 

Customizing the payment form

Choose whether or not you’d like the Cardholder name field to be displayed always, never, or only when it will increase conversions. 

You can also select whether or not to Require shipping information, and add any additional fields of information that you wish.

Adding custom receipt message

Under the thank you note field, add a custom message to be included on your customer’s receipt. The receipt is sent to your customer’s email address immediately after they purchase your product.

Publishing your product 

When your product is up and ready to go, hit Publish. Remember, you need to set at least one shipping destination and shipping price (this price can be $0) before publishing your product.

Testing the customer experience

To see what your customers will see when they purchase your product, go to your product’s preview page. You can access this at any time from the Products dashboard by clicking the diagonal arrow next to your product’s name. 

When your customers land on a purchase page, they'll be able to select from the versions you've set up. 

Click the call to action button to open up the payment form. We’ve provided a test card for you so that you can test the payment form and preview what the receipt will look like in your email. You will not be charged for this purchase because you are logged into your account, and your sale will not be recorded in your Sales dashboard.

Your customers will then see a receipt showing how much they paid for the item, for shipping, and for sales tax.

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