URL parameters

Autofill your checkout form

You can optionally autofill every field within the Gumroad checkout flow using URL parameters, including:

  • Email
  • Pay-what-you-want price
  • Quantity
  • Variants and SKUs
  • Duration for subscriptions
  • Custom fields
  • Gift option

Some example URLs:

  • gumroad.com/l/pencil?email=george@thejungle.com
  • gumroad.com/l/pencil?price=10&quantity=3
  • gumroad.com/l/pencil?variant=medium
  • gumroad.com/l/pencil?yearly=true
  • gumroad.com/l/pencil?Account ID=123&price=10&yearly=true
  • gumroad.com/l/pencil?wanted=true&gift=true

Save your customers time and increase your conversion to sales.

Note: This works with our overlay feature too!

Link customers directly to your payment form in Overlay

Many Gumroad creators using Overlay or linking to their product page from their websites find it useful to have the Gumroad payment form open up automatically, rather than to their product description.

To be sure, URL parameters often will not work if you are using the embed feature

To link directly to a payment form, simply add  ?wanted=true to the end of your product's URL.

For example, compare the experience when clicking:

https://gumroad.com/l/lKblT

And then https://gumroad.com/l/lKblT?wanted=true

Link your customer directly to a variant, version, or tier

To link directly to a variant, version, or tier go to your product edit page and hit the share button to the right of the version's title.

For example, for this product https://gumroad.com/l/lKblT the URL for the Bonus Brush Add-on option is: 

https://gumroad.com/l/lKblT?variant=Bonus%20Brush%20Add-on

Use more than one URL parameters

Sometimes you wish to auto-select a version for your customers and also directly take them to the checkout form. You can easily do so by using both the "variant=" parameter and the "wanted=true" parameter. However, please note that both these parameters will be separated with an ampersand '&' symbol and not another '?'. The '?' symbol is only used for the first parameter. Here's an example of a multi-parameter URL: 

RIGHT: https://app.gumroad.com/l/demo?price=10&wanted=true&email=me@email.com

WRONG: https://app.gumroad.com/l/demo?price=10?wanted=true?email=me@email.com

Auto-select payment frequency for your membership

If you have a Membership product, you can direct your customer to a pre-defined payment frequency using "monthly", "quarterly", "biannually", or "yearly" URL parameter. Example: https://annagreen.gumroad.com/l/QaSmj?biannually=true

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