Send customers directly to your payment form
Many Gumroad creators using Overlay or linking to their product page from their websites find it useful to have the Gumroad payment form open up automatically, rather than their product description.
To link directly to a payment form on a product with a set price, simply add ?wanted=true to the end of your product's URL.
For example, compare the experience when clicking:
In the words of Ben Franklin, "Now you're cooking with gas!"
You can learn more about using URL Parameters in this article, but here are some quick tips while you're here:
Variants and options
When you create a product with variants, you'll see "share" buttons next to each option. You can click that to copy the URL, and then add "&wanted=true" to the end when you share it.
For example on this product URL: https://annagreen.gumroad.com/l/QaSmj
I can link to the direct URL of the product: https://annagreen.gumroad.com/l/QaSmj
To the URL of a specific tier (note the changes in bold): https://annagreen.gumroad.com/l/QaSmj?tier=Coaching%20Package%3A
And the payment form, with that specific tier chosen: https://annagreen.gumroad.com/l/QaSmj?tier=Coaching%20Package%3A&wanted=true
Different recurring rates
If you are selling a membership product, and want to link a customer to a specific recurring purchase rate, you have to first add that rate into the URL.
So for this product, the default rate is "Monthly," as you can see:
To change that to annual, you'd add ?yearly=true to the URL, followed by &wanted=true, thus we go from:
If you wanted to throw in a specific tier in there, you'd do that first, THEN add the different rate. So, if we take the example from above, we'd go from...
Make sense? It seems a little daunting at first but once you get the hang of it, it's weirdly fun! Or maybe that's just my now very-easily-amused Quarantine Brain talking...
Pay What You Want Products
Please note that this function will not as easily work with Pay What You Want products - i.e. products with a "+" in the price. That's because customers have to confirm the price that they want to pay before they are sent to the payment form.
In order to send people to the payment form on a PWYW product, you would have to assign a price in the URL on behalf of your customers.
You do that by first adding ?price="price" then adding "&wanted=true". You are effectively telling the customer's browser to first enter a price into the price field, then click the "Pay" button.
https://gumroad.com/l/demo - this is a Pay What You Want Product. If I wanted to send customers directly to the purchase form, while paying $0, I'd do this: